channel competition meaning in Chinese

渠道竞争

Over the past the research of marketing channel neglect the transaction cost can be ignored , in this paper , we consider the transaction cost in channel competition to analyzing the channel structure
摘要过去有关行销通路竞争研究大多忽视交易成本的存在，本研究考虑交易成本对行销通路竞争之影响。
The channel - flattening is the inevitable outcome of the channel competition . simply choosing a single distributive way does not accomplish manufacturers " sales and marketing targets any longer . the re - organization and re - integration of different channel patterns enable to exploit shared resources , improve sales volume , expand
单一的分销渠道已经不能满足制造商开拓更广阔市场的需要，渠道的组合与整合能够共享资源，提高销售量，扩大市场份额，为企业带来更高的利润。